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Pipeline

4 open · AED 16,350 weighted a month
Weighted by stage, deliberately conservatively
AED 44,000
Open, unweighted

Every open deal at full value. The optimistic number, and the one not to plan against.

AED 16,350
Weighted, monthly

Each deal multiplied by its stage probability. This is the number to plan hiring against.

AED 172,200
Weighted, whole term

The same, annualised on each deal's agreed term — which is what a retainer business is actually worth.

Open deals

Silence is the strongest predictor of a lost deal and the easiest thing to miss on a board, so it has a column of its own.

Enquiry5%
1 · AED 5,000
Discovery call20%
1 · AED 15,000
Proposal sent40%
1 · AED 10,000
Negotiating65%
1 · AED 14,000

Harbour & Vine

Harbour & Vine — launch retainer · Negotiating · Priya Menon

AED 168,000
over 12 months

Not ready to close

A deal is won when a proposal is signed, not when it feels won. Get the signature and this moves on its own.

If this were sent today

Priced from the same package table that will invoice them afterwards, through the same VAT rules — so what was sold and what gets billed cannot drift.

Recurring a month
AED 19,800
Estimated media a month
AED 40,000
VAT at 5%
AED 2,990
Contract value
AED 237,600

Media is an estimate and is spent on our account, so it becomes credit exposure the day the campaign starts. The credit limit is set from this figure at signing.

What winning it does

One step, with nothing re-typed. This is the whole reason the pipeline lives here rather than somewhere else.

  • Creates the client on AED, cap AED 14,000
  • Starts P3 from 2026-10-01 with its posts, videos and revision rounds
  • Opens the retainer at AED 14,000, Net 15
  • Sets the credit limit to AED 74,000 — Retainer of 14000 plus six weeks of media at 40000 a month — the exposure that builds up while the first invoice is inside its terms.
  • Seeds all 9 onboarding steps, 4 of them owned by the client

The deal was agreed at 14000 against a list price of 15000. The retainer follows the deal, and the quotas follow the package.

Closed

  • Marisol GroupWon. Provisioned as a client on the agreed package.AED 15,000
  • Pallas MotorsLost — Chose another agency.AED 15,000

Lost reasons come from a closed list. Free text produces four hundred distinct reasons and no learning.